I’m here to begin hyping up a scintillating showdown between fierce competitors
that will culminate with a raucous celebration in South Florida next week—and no, this is not a
reference to the Colts, Saints or Super Bowl XLIV.
AUDI EFFICIENCY CHALLENGE
Because of my ceaseless desire for excellence, Rain Man-esque driving abilities and penchant for shameless self-
promotion, I’ve been invited to participate in the Audi Efficiency Challenge. On Thursday, I’ll fly to
Washington, D.C., and be handed the keys to a clean-burning diesel sport utility vehicle, the Audi TDI Q7, and embark upon a journey to Miami that will not include many trips to the
pumps.
Diesels can get 25% to 40% better mileage than similar-size gas
engines.USA Today
THE COMPETITION
Accompanying me will be my 180-pound, non-Samoan attorney, Dr. Ponzio. But unlike the late, great Raoul Duke and his
trusty co-pilot, the only drug we’ll be abusing is caffeine. We’ll be up against a host of star-studded
competitors, including last year’s Super Bowl MVP, Santonio Holmes;Miami Dolphins quarterback Chad Henne; and ESPN.com’s Bill Simmons.
THE PRIZE
To win this competition, you don’t need to cross the finish line first (which is too bad, because I’ll be the
first driver out of the gate). Instead, you must complete the trip with the most fuel efficiency.
Whoever does this will receive a $20,000 first prize, and when the champion is unveiled on Friday, Feb. 5, at a
lavish reception at the W Hotel in South Beach, I intend to be the one strutting up to the podium.
A WORTHY CAUSE
Best of all, I won’t be pocketing the money. I’ll donate my winnings to a pair of Type I
diabetes-related charities which play noble roles in coping with and attempting to
cure the condition that affects my 10-year-old son and as many as three million Americans.
Back in May 2008, I wrote about then-Broncos and current Bears quarterback Jay Cutler’slife-changing diagnosis. He’s one of numerous people in the NFL
community who confront Type I-diabetes management on a daily and constant basis, including Lions coach Jim
Schwartz, whose son, Christian, was diagnosed in December ’07. John Madden, Herm Edwards and others also have
insulin-dependent family members, and I’ll proudly be soliciting their support.
With their help – and that of people like you – I’m hoping to raise even more money and awareness for the cause.
I’ll be accepting pledges online between now and Super Sunday, and I hope you’ll follow my progress via my
Y! Sports columns; on Y! Sports video; on Facebook,Mogotxt and Twitter; and on various radio, television and promotional
platforms.